ELLA BACHÉ

THE BRIEF

The challenge was to capture the subtle tones and textures of the unique packaging and maintain the brands look and feel.

THE EXECUTION

Subtle soft lighting with no harsh shadows or reflections, ultra-sharp focus and high-resolution image capture. Being a skincare brand soft subtle light was critical to maintaining the brand look and feel. This in turn created soft shadows for a gentle look. Super sharp focus gave the product a crisp, fresh look and conveyed quality. Using high-resolution image capture enabled these images to be used from simple low res web use all the way up to billboards.

THE RESULT

An eloquent execution of an eloquent product. These products have been highly successful. We love working with designers and clients that are as passionate about their brand and design as we are with photography.

YUM! China & Lavazza 

THE BRIEF

Collaborating with YUM! China and Lavazza Italy, we were commissioned to shoot stills for their flagship store in Shanghai, China. The brief was to develop a photography style that communicated Italian dedication to coffee and food in a way that resonated with the Chinese market yet stayed true to the Lavazza brand.

THE EXECUTION

Across two concurrent sets over two weeks we shot stills, and motion imagery to create cinemographs for multiple products. This setup allowed us to capture twice as many shots, by using the same food styling, preparation and photography teams on both sets.

THE RESULT

Italian elegance infused with warmth and energy, brought to life through cinemographs used in-store, for the launch campaign and on social.

WHAT THEY SAID

‘The Intoto team puts their heart and soul into everything they do. Their genuine dedication to our success makes them wonderful business partners to work with. They have been instrumental in establishing the visual identity of our new brand initiatives, bringing our visions to life with their creativity, art direction, post production magic and unwavering support.’

Diana Wang
New Concept Incubation Manager
YUM China

COMPASS GROUP - DALLUCCI EATERIES

THE BRIEF

We were appointed with shooting the stills and motion for the new Dallucci Eateries digital menus and kiosks across Australia. The brief was to be bold, stand out and most of all look fresh and delicious!

THE EXECUTION

Setting up two simultaneous sets, one with still photography and the other motion. We were able to merge both mediums seamlessly. The two sets allowed for live testing with our onset VFX team to get the desired cinemagraph result.

THE RESULT

Real textures, vibrant colours, modern propping, harmonised motion and still lighting created menu and kiosk imagery that looked like a window into a fresh kitchen. The eateries went from being functional, to a space for culinary indulgence.

WHAT THEY SAID

‘The Intoto InMotion team created standout imagery that exceeded our expectation. The attention to detail, art direction and fluidity of the operation allowed for a stress free experience with stunning results that have taken the Caffe Dallucci brand to the next level’.

Jonathan Neech
GM Brand Development

KFC - AUSTRALIA, USA, CHINA, FRANCE, MIDDLE EAST, Canada and Thailand

THE BRIEF

For over 20 years, we have been creating stunning still and motion imagery for KFC in Australia, and across multiple international markets. The creative briefs, execution and requirements vary from market to market, however, there is always one constant: absolute mouth-watering, irresistible, original taste appeal.

THE EXECUTION

Our sets are built for quality, functionality and creativity. We know the product and how to break up what can be “a very brown colour affair”.

THE RESULTS

Using the right lenses, lightning, reflections, motion blur and more! We are proud of the consistent mouth-watering results we achieve. We pride ourselves on always pushing for next new ‘look’.

WHAT THEY SAID

‘It goes without saying that I would highly recommend Intoto to any business looking to elevate their current Menu Boards and/or Merchandising. They are legends’.

Natalie Garvey
KFC US Marketing Manager